Professional Codes Of Practice

Professional Codes Of Practice

The following organisations all help regulate various areas of the media industry - some of them are regulatory and impose regulations, others are self-regulatory where the industry imposes agreed regulations upon itself.

ASA

The ASA stands for the Advertising Standards Authority. They ensure that advertisements are legal, decent, honest and truthful by applying the advertising codes, the areas of the media they regulate are TV, Internet, sales promotion and direct marketing. The ASA are mainly self-regulatory.

Here are a few of the specific codes they put into practice:

BCAP Code – The BCAP code is a code that applies to all advertisements (including content on self-promotional television channels, television text, interactive television advertisements and teleshopping), it also includes programme sponsorship credits on radio and television services which are licensed by Ofcom. It is designed to inform advertisers and broadcasters of the standards expected in the content and scheduling of broadcast advertisements and to protect consumers.

CAP Code - The CAP code applies to magazines, mailings, brochures, leaflets, circulars, advertisements in newspapers, e-mails, text transmissions (including SMS and MMS), fax transmissions, catalogues, follow-up literature and other electronic or printed material.

NUJ

The NUJ stands for the National Union of Journalists also known as "the voice for Journalists and Journalism", they are an active campaigning organisation seeking to improve the pay and conditions for the members of there campaigning group.

Here are a few of the specific codes they put into practice:

PCC

The PCC stands for the Press Complaints Commission, and are an independent self-regulatory body which deals with complaints about the editorial content of newspapers and magazines(and their websites).

Here are a few of the specific codes they put into practice:

The Editors Code - This code sets the benchmark for the ethical standards in the PCC, and protects both the rights of the individual and the public's right to know. It is the cornerstone of the system of self-regulation to which industry has made a binding commitment too.

The Evolving Code - This code of practice was written by a committee of editors and ratified by the PCC, it is not a legal document and, as such, it can swiftly be amended to take account of necessary parliamentary comment, suggestions from the PCC, and editors and members of the public, as well as changes in technology

Workplace Codes

Here are some workplace codes that would be deemed appropriate in the media industry:

- Responsible behaviour at all times, in the media industry, specifically the magazine publishing industry; chances are that you may be surrounded by equipment that is expensive, and fragile, so responsible behaviour will mean less chances of equipment being broken etc.

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